THE SHADOW PULSE
Photography — Yulia Pazukhina · art direction & model — Yulia Yurchevskaya
Concept
A deep dive into the Jungian Shadow. We explore aspects of the personality hidden beneath the mask of socialization: repressed desires, the thirst for control, and instinctual power. The deep emerald background symbolizes primal instincts, while the glowing whip represents the impulse of consciousness breaking through the darkness of the unconscious. It is a dialogue between vulnerability and dominance.
“In this series, Yulia Pazukhina and I stepped into the territory of forbidden emotions. 'The Shadow Pulse' is not merely fetish aesthetics; it is a psychoanalytic experiment. The glowing whip in the darkness is a flash of instinct, the moment a repressed desire takes form. The mask here does not hide; it liberates. We captured the moment where BDSM aesthetics meet high fashion to ask the viewer: who are you when no one is watching?”
FRAMES
Every frame opens full screen — use the loupe to read the texture.
BEHIND THE FRAME
Motion notes from the shoot — process, light tests and the room itself.